Brainwashed is dedicated to the pop cultural phenomenon of the mainstream, which reached its climax in the early 2000s. Characteristic of this mainstream were media formats such as reality TV, Hollywood film productions with the claim of being global events, an advertising industry dominated by self-improvement and an internationally driven star cult with countless music videos.
With assume vivid astro focus, Cheryl Donegan, Ryan Gander, Jonathan Horowitz, Bjørn Melhus, Tracey Moffatt & Gary Hillberg, Shana Moulton, Paul Pfeiffer, Seth Price, Pipilotti Rist, Wolfgang Tillmans, Ryan Trecartin
The exhibition explores the question as to which manipulative strategies in pluralistic societies were able to create a media consonance, a tone-setting taste in culture, including the propagation of political convictions or even hegemonic views of history. The selection of works reveals the link between economy, media and politics, which aims at influencing people and maximizing profits. The artists brought together here critically expose commercial visual languages and their contradictory promises, stereotypes and clichés. Their artistic processes of deconstruction include new editing and collage techniques, as well as diverse practices of self-staging, such as medially communicated branding. The extent to which the mainstream of the early 2000s resulted in – and continues to effect – a radically destabilised sense of self-confidence and personal judgement. This also affected the popular images we have of artists. The exhibition strives to raise awareness for these mechanisms of manipulated seeing and feeling, as well as the attitudes of reception influenced by them in event societies.
An exhibition project by the Sammlung Goetz in public space
The black-and-white photograph "Untitled"(1992) by Felix Gonzalez-Torres, in which a figure’s ghostly shadow is captured on a billowing curtain, is part of the artist’s billboard series. The concept behind the work is that the owner produces the image as a public poster. Regardless of how often it is printed, it is always unique. In the context of Munich’s Various Others project, the Sammlung Goetz is presenting "Untitled" (1992) on five billboards in around the city and in front of its own exhibition building in Munich.
With its multitude of new artistic styles Classical Modernism has been a source of inspiration for successive generations of artists. In the early 20th century the avant garde paved the way for a more liberal treatment of colour, line and perspective, and drafted models for the shaping of a new community. A number of artists, however, have critically examined the legacy of Modernism and questioned the treatment of the body, gender, and identity. These positive and critical impulses are reflected in the new presentation of the 13 rooms of Classical Modernism, in which some 120 works meet 80 contemporary artworks from the Sammlung Goetz. In the process, the presentation of paintings has been widened to include other media such as photography, sculpture and works on paper, as well as textile art, some objects being exhibited for the first time.
Cyrill Lachauer (*1979 in Rosenheim, lives and works in Berlin and Los Angeles) develops his extensive projects on long journeys, and delves deeply into the local cultures of the places he visits. For the exhibition by the Sammlung Goetz in the former air-raid shelter of Haus der Kunst, Lachauer has created a new multi-part installation, which includes films, videos, photographs and texts.